︎Los Angeles-Based Entrepreneur & Advisor
Multi-venture Co-Founder, with a history of growing company operations from back-of-the-napkin to 7-figure ARR. Capable of developing and leading business operations, sales, strategic partnerships, and business development. Effective in increasing operational efficiency and productivity through relationship-building, targeted reforms, constructive recruiting and management practices, and alignment with company culture and shareholder interests.
︎︎︎ Instrumental in launching one of Shopify’s leading Sales Channels.
︎︎︎ Developed and defined a new space in eCommerce (Cross-Store Selling).
︎︎︎ Founding member of a growing $100m+ technology business.
www.sendlane.com
Implementation Partnerships & Operations
Los Angeles, California
11/2023 - Current
11/2023 - Current
The journey continues!
www.getcarro.com
Head of Partnerships
Los Angeles, California
11/2021 - 11/2023
11/2021 - 11/2023
Reporting to the company Co-Founder and President, in charge of creating and spearheading Strategic Partnerships and Business Development division, attributing to 33% of annual company revenue. Responsible for forming new revenue-generating partnerships, developing unique partnership strategies for Agency, Technology, and VIP partnership programs. Created company referral partnership program, another top revenue and growth driving system for company to date. Currently, program maintains over 50-high quality revenue-generating relationships, and is credited for securing the company’s most notable clients relationships including: Univision, NBC, and CommentSold. Created company Content Marketing department, leading strategy, thought-leadership, positioning, and brand-building.
Carro Cross Store Selling (Current):
www.getcarro.com
Head of Revenue Operations
Los Angeles, California
03/2019 - 11/2021
03/2019 - 11/2021
Collaborated with Co-Founder to pivot business operations and direction into eCommerce during COVID. Led research in business opportunity, product design, marketplace dynamics, and created the first versions of Carro, Shopify’s leading Cross-Store Selling Marketplace Sales Channel. Spearheaded market adoption through sales, marketing, and partnership strategies. Leveraged data and user feedback to drive initial feature development, orchestrating Product, Design, and Customer Experience teams. Hired and led teams for Customer Experience, Customer Service, and Sales, growing from 8,000-30,000+ clients.
Carro Brand Partnerships:
www.getcarro.com
Head of Brand Partnerships
Irvine, California
08/2017 - 03/2019
08/2017 - 03/2019
Working hand-in-hand with company Founders, led business development and product development in the influencer marketing technology space. Developed go-to-market and growth strategies, taking product from 0-8,000 users in first year of launch. In charge of user acquisition, developed strategy, materials, and branding used by company sales team. Led Sales, Customer Success, and user feedback operations. Developed company Sales, Customer Success, and Marketing infrastructure. Led special project operations to drive company direction.
Carro Influencer Discovery:
www.govyrl.io
Chief Operating Officer
Irvine, California
07/2015-07/2017
07/2015-07/2017
Invested in and led the development, production, and product life cycle of VYRL: an award-winning (2016 Best Influencer Marketing App, Internet Marketing Association), internationally popular mobile app in the Influencer Marketing space with over 6,000 users worldwide. Notable accounts included: Kendall Jenner, Warren G. Notable brand clients included: Bloomingdales, Mango, OXO, Touch of Modern, (RED), and New York Mets. Fundraised and co-led due diligence with Founder and advisory board in raising over $2,000,000 over the course of two financing rounds, including Angel and Institutional investors. Hired and managed team of 12, including engineers, marketing, and operations personnel.
The VYRL App:
